14 December 2004

Coming To A Box Near You

      This came in from RK yesterday via email, and I got a kick out of it:

For all my wine loving friends, Wal-Mart will have its own wine... Some Wal-Mart customers soon will be able to sample a new discount item: Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with E&J Gallo Winery of Modesto, California, to produce the spirits at an affordable price, in the $2-$5 range. While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand wine into their shopping carts, there is a market for cheap wine, said Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I. She said: "The right name is important." So, here we go: The top 13 suggested names for Wal-Mart Wine:

13. Chateau Traileur Parc
12. White Trashfindel
11. Big Red Gulp
10. Grape Expectations
9. Domaine Wal-mart "Merde du Pays"
8. NASCARbernet
7. Chef Boyardeaux
6. Peanut Noir
5. Chateau des Moines
4. I Can't Believe It's Not Vinegar!
3. World Championship Riesling
2. Sam's Shiraz

And the number 1 name for Wal-mart Wine...

1. Nasti Spumante

The beauty of Wal-mart wine is that it can be served with both white meat (Possum) and red meat (squirrel).
Coming next, Canadian Tire Whisky, perfect for that dinner of catfish dragged from the muddy bottom of the Grand River.

1 comment:

Marketing man said...

You have a great blog here! I will be sure to book mark you.
I have a advies email marketing site. It pretty much covers advies email marketing related stuff. Check it out if you get time :-)

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